Breadcrumbs for your Customers
A potential customer is reading your catalogue; unless you have a year-round 90% sale, the catalogue cannot get away with a mediocre design. The process of going through your catalogue needs to be as simple and interesting as possible. It’s not a Harry Potter novel, not an X-Men comic, nor a Playboy and yet you have to make sure your target audience from Santa Barbara to Paso Robles read it and be moved by it…to of course buy stuff from you!
805 Collective’s catalogue designing can get your catalogue to do its bit in the sales process. A well-designed catalogue is like a trail of breadcrumbs, leading your customers home, which has your products in it!
What Catalogue Design is
Catalogue designing is an opportunity to boost your sales and enhance your business image as a by-product. A lot of things are happening as people are going through your catalogue. As they turn the pages, they are not just looking at products; subconsciously they are making up their minds to like or dislike your business. A poor catalogue design can push your potential customers away by frustrating them. We don’t push. It’s a very bad idea to test their patience and our creative catalogue designing ensures your catalogue is:
- Easy to pick up
- Easy to read
- Easy to scan
- Easy to find specific products in
- Hard to put down
What it is not
Catalogue design is not just a colorful list of products with pictures – that’s a menu card. A catalogue should not frustrate the reader nor please with false promises. For everything that must go in a catalogue design, there are many things that should not. We keep you from getting bogged down with the details, but do the diligence for adhering to design norms and creativity that result in an incredible form of advertising.
Print & Online Catalogue Designing
805 Collective specializes in both print and online catalogue designing. Having experts with specific skills and experience in both forms media, our catalogue designers know how to get the most out of each. From simple PDF formats to interactive web versions, we have the expertise to design the most relevant, appropriate and ‘high-conversion’ catalogues.
A Massive Marketing Tool
Consider the IKEA catalogue. It outsells The Bible more than 3 times over and is possibly the most widely distributed publication in the world. Accounting for 70% of IKEA’s annual marketing budget, it is the main marketing tool used by IKEA. Of course, the incredible product line plays its part in the success of the catalogue showcasing the products. Still, it’s a perfect example of how you can, with the right catalogue designing services, turn your catalogue into an incredible marketing instrument.
805 Collective’s catalogue designers are not slave to the template mindset. It’s a trait that all our designers share, and one that most shines across our catalogues. Rest assured that we always design the most unique and aesthetically pleasing catalogues which don’t just look & read well on their own but complement your business products. We can come meet with you virtually or in your office. Or if you need an excuse to travel, please visit us in the Central Coast of California, shining San Luis Obispo, in the heart of Wine Country.